Small Medium Business

Fractional CMO Mark Coronna explains how defining your digital strategy and utilizing marketing technologies will accelerate growth and opportunity. There are many ways to think about growth, and many models to help stimulate your thinking.  One of the more traditional, best known, and still effective models, is this one: For this discussion, though, I’m going to argue that this product/market model does not describe all the ways you should be thinking about growth.  In some respects, it may be constraining your thinking since it does not directly address channels or more substantial business model improvements.  When I talk about channels and business model improvements, I’m thinking primarilyRead More →