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Having your own blog is very important to learn digital marketing by yourself. I became a self-made digital marketing expert only through the experience I’ve got from working on my blog and growing it. I learn most of the new stuff from my own blog. I would like to know if you are stuck somewhere and if you need help in creating your own blog, experiment, SEO, Social Media Marketing, Paid marketing and so on Learning digital marketing will help you in a lot of ways. You can get a job in this field, become a consultant, or use the knowledge to start your own business. I’m sure you want to beRead More →

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Digital transformation – Way Forward Let’s break down three misconceptions about digital transformation for CIOs racing to make progress. CIOs, the next time you’re sitting at a conference, look to your left or look to your right. It’s likely that neither one of you has finished your digital transformation. Most likely, neither one of you is even close. One of you may have barely started. It’s the unspoken truth of the “digital transformation” age, based on my conversations with CIOs: Everyone thinks they are horribly behind their peers. Fact is, you read story after story about the companies at the head of the pack – theRead More →

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Irrespective of the size and the industry, for any business, data security and integrity should be a priority. However, when we talk about small businesses, the concern gets a bit more important. How to keep data secured in small business? Integrity is one important point to keep data secured. However, there are numerous other ways in which a small business can ensure the security of its data. This includes the following strategies, as well as some of the leading companies that provide such services: Maintain CIA Maintaining, Confidentiality, Integrity, and Availability is the most important step to keep the data of your small business secured. Even a minuteRead More →

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The Internet of Things, big data and artificial intelligence/machine learning are helping to transform the transport industry. Every part of the transportation industry is impacted with the result of safer, more efficient and smarter transportation systems. Self-driving cars By 2020, it is expected that 10 million self-driving cars will be on the road while there will be more than 250 million smart cars—cars connected to high-tech networks—sharing the road with them. There are already self-driving features on several vehicles that are available today thanks to Tesla, Mercedes and BMW. We can send our gratitude for this innovation to machine learning and the complex system of sensors, cameras andRead More →

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Improving customer experiences (70%) and safety (56%) are the two areas enterprises are using data generated from IoT solutions most often today. 62% plan to deploy IoT initiatives company-wide in the future. These insights are from the Zebra Technologies inaugural Intelligent Enterprise Index. Improving customer experiences (70%) and safety (56%) are the two areas enterprises are using data generated from IoT solutions most often today. 62% plan to deploy IoT initiatives company-wide in the future 53% expect data generated from their IoT solutions will assist in increasing revenues in the next year. 51% expect data from IoT solutions will open up new markets in theRead More →

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A new generation of internet users—a swath of the poor and less-literate—tend to use voice recognition and other intuitive apps over text, creating new business winners and losers. Silicon Valley giants are rushing to respond. The internet’s global expansion is entering a new phase, and it looks decidedly unlike the last one. Instead of typing searches and emails, a wave of newcomers—“the next billion,” the tech industry calls them—is avoiding text, using voice activation and communicating with images. They are a swath of the world’s less-educated, online for the first time thanks to low-end smartphones, cheap data plans and intuitive apps that let them navigateRead More →

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How India Inc is losing its cybersecurity war Cyber experts say what makes Indian industry vulnerable is changing threat profile due to resource rich nation states now targeting companies. Mumbai’s top cybercop Brijesh Singh has his hands full these days. With increasing cybercrime, including a rising tide of corporate cyber incidents, there’s no respite for the Maharashtra Police cybercrime team that the suave 1996 batch IPS officer leads. Recently Singh’s crack team solved a host of high-profile cases including the Reliance JioInfocomm unauthorised data access case and Game of Thrones leak. “We end up getting at least three-four corporate cybercrime cases in a week. Earlier the corporatesRead More →

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IoT Testing for BLE Protocol The IoT market is blooming, and so is the necessity for IoT testing. IDC projected in their last report that IoT spending will reach US $1.29 trillion in 2020. Other analysis show the number of devices and usages will be growing dramatically in the next few years: What is the Internet of Things? IoT is a very wide trend and refers to physical objects which wirelessly connect to networks using different protocols like WiFi, ZigBee. What is the Internet of Things? IoT is a very wide trend and refers to physical objects which wirelessly connect to networks using different protocolsRead More →

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The internet can be a giant laboratory where you hypothesize, validate, change direction and generate revenue, all while you build and evolve your product Research, build, promote, sell, repeat. That has been the norm in business for decades. But today, the internet is scrambling that order. Products are being sold before they are built. Selling and research can be conflated. Customers promote a company’s products, more than the company does. Marketing is built into the very products being promoted. Let’s take a look at some examples in this topsy-turvy, Alice-in-Wonderland world. Sell before you build Kickstarter, the crowdfunding website, helps you find customers for productsRead More →

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Digital Business transformation augments the value creation processes of today’s leading organizations. A successful transformation begins by identifying where and how digital technologies, and the resulting data, can be applied to optimize key business processes, uncover new monetization opportunities and create a more compelling customer experience The world is undergoing a digital transformation. For example, there will soon be over a billion smartphones, impacting all aspects of organizations’ value chains, commerce, and customer and supplier engagement processes. This transformation will result in an explosion in digital data (see Figure 1), and more importantly, usable insight. Figure 1: IDC’s Digital Universe Study, April 2014, sponsored byRead More →