Decentralization and blockchain would be the perfect fit to empower content creators. Every piece of content could be recorded on the blockchain along with impressions, likes and comments.
Platforms like Twitter, Facebook and Instagram run a ton of advertisements. Those dollars go directly from advertisers to the social media platforms. Content creators don’t see any of it unless they have a special arrangement with the advertiser or the social network. For the majority of creators, this is not the case.
Decentralization and blockchain would be the perfect fit to solve this problem. Every single piece of unique content could be recorded on the blockchain along with impressions, likes and comments. Content creators would have transparency into the impact they are making for brands or social networks and be properly rewarded for it.
