FMCG giant Marico’s digital initiatives help them save ₹ 35 crore
Marico, one of India’s most prolific FMCG companies is best known for its products like Parachute oil, Saffola, Revive, and Livon. Spanning over 25 countries and raking in over Rs 5,900 crore annually, Marico’s operations bank on a smart, agile supply chain model and advanced analytics that points out precisely what the customer wants.
Source: FMCG giant Marico’s digital initiatives help them save ₹ 35 crore